My SEO Process Flowchart

by steveo on October 19, 2010

This is what happens when you sit down with an E-Myth coach and he makes you explain how exactly you do what you do…

Here is my SEO System – how I "do" SEO for both my own sites and clients.

SEO System flowchart

Hope it helps!

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{ 8 comments… read them below or add one }

David October 20, 2010 at 8:55 pm

Another piece of gold Steve… all the stuff we know (or ought to know) laid out superbly…
Top man….

laura December 7, 2010 at 11:55 pm

Thank you, Steve! The map talks many things already! Good Man!

Andrea Goodsaid March 12, 2011 at 7:56 pm

Hey thanks Steve –

Just bought your plugin and this is a nice bonus to stumble across :)

Appreciate you!

Andrea

steveo March 13, 2011 at 12:07 pm

Hey Andrea,

Thank you! SEO is my main “gig” nowadays – though I can’t seem to stop finding opportunities to code – I “used” to be a software developer before getting full-time into internet marketing.

Hope you find the plugin useful – and glad you found this SEO process flowchart helpful.

I’ve just set up my Facebook page to show a feed of my main blog using the FeedWordpress plugin – just an example of how you can use the idea’s in WPFaceMaker coupled with the power of WordPress to harness your Facebook profile and bring traffic to your main site from Facebook.

I’ll run a webinar in the next day or so walking through the setup of WPFaceMaker so keep an eye out for an invite to that.

Feedback on your experience with the plugin is welcome.

Steve

Ollie May 14, 2011 at 1:56 am

Thank you for sharing this, this is AWESOME! How do you manage all the information of which keyword you are currently targeting, etc.? Organization of information is what trips me up most of the time. :-)

steveo May 16, 2011 at 11:01 am

Hey Ollie

Glad it is useful for you. For managing the keywords I am targeting I use Raven Tools and “tag” the “active-seo” keywords. I use a handful of other tags to manage other useful keywords (e.g. “winner” to denote the keywords that I’ve got to #1 and need to monitor). Raven Tools does a lot more than this including producing automated SEO reports, assist with keyword research and link tracking. A very useful tool!

I used to use Authority Labs for pure rank tracking (with the same “tagging” approach for keyword management) – however Raven Tools now pulls rank data from Authority Labs anyway, so no real benefit to having both any more.

Hope this helps!

Steve

Gino Orlandi August 18, 2011 at 4:55 pm

It’s amazing how many of the old school link building tactics still work, but I know Google REALLYYYY wants to put heavy emphasis on social recommendations in the future and has already started to.

steveo September 24, 2011 at 5:00 pm

Hey Gino,

I agree – social is where Big G is heading for sure. (And this diagram is a bit dated now – some of the link-building methods aren’t in the toolbox any more – but the general approach remains).

That said, it’s hard to see social replacing links as the main currency of SEO – there are plenty of sites that will always struggle to gain much in the way of social signals.

For example, hard to imagine too many people ever “liking” a Rodent Removal firm, drain unblocker or addiction clinic, even if they actually do a great job at removing rats and mice, clearing your pipes, or getting you off drugs – no-one’s gonna want to publicize their problems to their “friends list” by “liking” these sites.

Yet these businesses still need to rank somehow.

More technically – Google uses PageRank (based on links) to determine the best (top 1000) candidate sites. (This algorithmic “shortcut” is how Google produces their results so fast).

So, I think PageRank (and therefore links) will remain at the core of the algorithm. Social signals will be part of the sort / rankings done AFTER that initial selection. You’ll still need links to even get in to consideration. (And of course, some of those links may come from social).

But hey – I don’t work at Google – it’s all just my theory. :)

Thanks for dropping by – always good to meet a fellow SEO!

Cheers,

Steve

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